How Cialis’s marketing stood UP

The following is a summary of the “Product Team Cialis: Getting Ready to Market” by Elie Ofek. Cialis was finding itself in a tough position in the market: going up against Viagra – established the market leader. To make matters worst, Viagra had generated $1 Bil. + in for the past three years and Viagra was the most recognised¬†pharmaceutical¬†brand internationally. The drug was submitted for approval to the FDA and European¬†Agency for the Evaluation of Medical Products in the summer

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