How Cialis’s marketing stood UP

The following is a summary of the “Product Team Cialis: Getting Ready to Market” by Elie Ofek. Cialis was finding itself in a tough position in the market: going up against Viagra – established the market leader. To make matters worst, Viagra had generated $1 Bil. + in for the past three years and Viagra was the most recognised pharmaceutical brand internationally. The drug was submitted for approval to the FDA and European Agency for the Evaluation of Medical Products in the summer

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