News cycles

As we all know, our shortern and shorter attention spans are allowing news agencies to highlight and hide what they want us to pay attention to and what they want us to ignore. Here are two examples that stand out in my head:

  • Donald Trump and Michael Wolff’s book Fire and Feury. I don’t know much about politics, but if I was a politician, I would not have responded to the book the way Trump did. By talking about the book and saying its filled with lies, it peeks everyone’s interest and results in enormous free publicity for Wolff and the publisher. Wolff dunked this alley-oop by Trump and that paid huge dividens.
    • When people first started talking about this book, it was all over the news, every single new outlet was talking about it
    • Trump recovered by ignoring the book and letting the media cycle take its regular course of action.
    • The facts have not changed nor have the eye-opening revelations, but all the sudden we, the general public, have forgotten about it.
    • This is how the media controls what we think about


    • Toronto’s real estate market
      • When the markets was hot in late 2016 and early 2017, every single new outlet was talking about the crazy year-over-year increases and the bidding wars
      • When demanded plumetted following the Affordable Housing Plan in April 2017, the outlets were still covering the issue, but unfortunately real estate brokers and interst groups peteuated misinformaion
Things are not looking great. Photo credits:
  • Now that things are just as bad as they were in the summer, there is far less coverage of real estate, see graph below. How do I know that? I scouer The Globe and Mail’s website every day looking for real estate articles that I can blog about, and I can comfortably say that it has been about two weeks since they have highlighted any RE related articles
Photo credits:

Whats the conclusion?

I won’t pretend like I am an expert in media cycle and how the media works, but to me, it seems like the media only picks up on and talks about stories that can quickly distract us, just like loud and crazy superbowl ads.

Credits: Doritos

When there is nothing interesting to talk about with one topic they jump to the next eventhough the issues that are currently being ignored effect us all great (e.g. Toronto’s RE market, global warming, NAFTA, etc.). These topics all peak and fade out as news comes in, but we, as the intelligent public must not forget how important these issues are, even if they are ignored by the media.

Image credits: David Meerman Scott


Thank you for reading, have a great weekend!

Hadi is Honours civil of engineering graduate with solid project management experience in the construction industry. Solutions-focused, results-oriented with strong business acumen and entrepreneurial spirit. Currently, he is working as an assistant site-superintendant with Darcon Inc. at one of Vaughan's biggest developments, Centro Square.

Leave a reply:

Your email address will not be published.

Site Footer