How to create a unique customer experience?

I think this is a question that many marketers have pondered for decades. In my opinion, your product’s or service’s customer experience is similar to your “moat” ,as Charlie Munger puts it, in the case of a business. It what “decomoditizes” your product or service. Here are few interesting ways to WOW your customer: Think outside the box. The Ritz Carlton is know for going above and beyond to create exceptional customer experiences. They know that most of their interactions

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The CocaCola brand is worth $98.3 billion USD!

Why is the CocaCola brand so incredibly powerful, successful and top of mind. This blog was inspired by the following Youtube video which was created by thoughtcatalyst. Some scary/intersting facts: 94% of the world’s population recognize the brand Operates in 200 countries (there only officially 195 countries in the world, so maybe they even dominate some fake countries) 1.9 billion servings of Cocacola are consumed per day (1/3 of the world’s population consumes Cocacola) More importantly, if we consider the

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How the world’s richest man did it

It’s official, the famed founder of Amazon, Jeff Bezos, is now the world’s richest man in modern history (btw, I don’t know how you would compare that to non-modern rich men and women) with a net worth of $150 Bil. USD (~50% more than Bill Gates). Image credits: dogonews.com What was the reason for Jeff’s success? In my opinion, it was Jeff’s unrelenting drive to add value to the customer. By doing so, he reduced waste and make the customer’s

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Life is unfair-world cup edition ⚽🇭🇷 🇫🇷⚽

Many are complaining about the handball that the referee called during the France vs. Croatia game during the World Cup Final. Many say it wasn’t a handball and that it changed the momentum of the game, possibly true. To me, the more glaring insight is that life is unpredictable. In a world where football has been played professionally for hundreds of years, one would imagine that between the VAR system, the referees in the control room, and the referee on

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Thoughts are more important than you think

We have heard about the new methods of getting rich and becoming successful- dream of it/paint it/imagine it/collage it and it will happen. As an engineer and a subscriber to the scientific method, I used to think that stuff is all mumbo-jumbo-wishful-thinking crap scumbags were teaching the public and charging handsomely for. I used to think that only people who were down on their luck/broke/unemployed/ruined would be so desperate as to give this stuff a try. Many many many moons

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The absurdity of the news

400,000 Syrians have been killed in the Syrian war 700,000 Rohinga Muslims have fled their homes in Myanmar Over 100 and over 14,000 Palestinians have been killed and injured in the most recent peaceful uprising Thousands are families have been split apart due to the racist biases and incompetencies of the Trump administration. The list goes on and on and on from painful stories across the world. So why then do we focus on Chilean miners who were stuck in

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The power of broke

Damon Jon, the founder of Fubu and one of the stars on Shark Tank wrote a book about his life and his struggles. Damon’s book outlines his upbringing and his struggles, which are well explained in the following podcasts: “The investors podcast” (TIP) episode #198 NPR’s “How I built this” episode which aired on April 9th, 2018. The point that resonated the most with me was: how was an young man living in Brooklyn supported by a single mom able

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Is genius a myth?

Was JK Rowling a genius or a hard worker? Was Steve Jobs a genius or an unrelenting perfectionist? Was Picasso an artistic genius or an art enthusiast with unwavering persistence? Did Beethoven play the piano to the Pope at the age of 3 or did he create his legacy because his father forced him to practice three hours a day? The Western culture romanticized the lives of heroes around us to because we like those stories more. Who wants to

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The purpose of a buisness

What good is a subject matter expert? At first glance, it appears that in the age of Google, Wikipedia, and Amazon (books/Kindle/Audible) an expert doesn’t possess any special knowledge that others don’t have or cant access. This past weekend, as I listen to Timothy Snider on BigThink (watch here) talking about Donald Trump and the rise of populism, I realized that the purpose of an expert is not knowledge, but pattern recognition. Doctors don’t know more about lung cancer than

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