How to be truly innovative

I have adopted a routine of watching one TED talk per day. I highly recommend this practice as it exposues you to be idea you have never heard of our will hear about in a compact and engaging way.

Yesterday, I watched Guy Kawasaki’s TED talk and I believe that both content-wise and presentation-wise, it was the best TED talk I have ever watched.

His point about purpose before money struck a chord with me:

Great innovation is motivated by the desire to make meaning and change the world. The companies who succeed began because they want to make the world a better place. However, if the sole of an organization is to make money, then they are doomed to failure.

I would be the first to admit that many times in the past when I have thought of entraprenuerial venture, I have put the cart before the horse:

  • What is the competitive advantage of this buisness?
  • What patents/proprietary infinitely does this buisness have?
  • How can customer service be improved?
  • What price would this good/service be sold at? Etc.
  • Listening to Guy, it is obvious to me that you be to address a need or a pain point, not find a solution and then find a market for it.
  • As one of professors in university intelligently put it, are you selling a vitamin or a pain killer? Users who need a pain killer don’t think too much about the price or the brand, they just want the pain to go away.
  • Thank you for reading my blog. Please let me know how I can improve.
  • Hadi is Honours civil of engineering graduate with solid project management experience in the construction industry. Solutions-focused, results-oriented with strong business acumen and entrepreneurial spirit. Currently, he is working as an assistant site-superintendant with Darcon Inc. at one of Vaughan's biggest developments, Centro Square.

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