I have adopted a routine of watching one TED talk per day. I highly recommend this practice as it exposues you to be idea you have never heard of our will hear about in a compact and engaging way.
Yesterday, I watched Guy Kawasaki’s TED talk and I believe that both content-wise and presentation-wise, it was the best TED talk I have ever watched.
His point about purpose before money struck a chord with me:
Great innovation is motivated by the desire to make meaning and change the world. The companies who succeed began because they want to make the world a better place. However, if the sole of an organization is to make money, then they are doomed to failure.
I would be the first to admit that many times in the past when I have thought of entraprenuerial venture, I have put the cart before the horse:
- What is the competitive advantage of this buisness?
- What patents/proprietary infinitely does this buisness have?
- How can customer service be improved?
- What price would this good/service be sold at? Etc.